Pulsant

Making the invisible visible

A strategic reset that aligned Pulsant’s ambition with a clearer offer, a stronger brand and a data centre experience that finally reflected the quality of the business.

Impact

Greater confidence internally and externally

A clearer, more accessible offer

Improved website conversion

Stronger feedback on the data centre experience

The challenge

When Pulsant came to Maven, the business was evolving but the brand was standing still.

The visual identity felt dated. The product offer was complex and difficult to explain. The website was inflexible and holding marketing back. Creative work lacked confidence. And critically, the data centre experience didn’t reflect Pulsant’s position or ambition.

This wasn’t just about marketing. It was about perception, complexity and alignment across the whole organisation.

Above all Maven delivers excellence in client service. For us they combine strong strategic thinking with meticulous delivery across projects with complex creative requirements. Great people and great work.

Mark Lewis
Chief Marketing Officer, Pulsant

Maven came to us through industry recommendation and have been an excellent partner from day one. They quickly embedded across teams and deliver consistently high-quality work at pace. What sets them apart is their holistic thinking and genuine commitment to doing what’s right for their customers.

Anne Katrine Vestergaard Jensen
VP of Marketing, Verne

Mark Lewis
Chief Marketing Officer, Pulsant

Strategy

Setting a clearer direction

Maven began with a strategic reset and brand clarification.

Working closely with senior stakeholders, we helped Pulsant define and articulate its position as a Regional Edge Data Centre provider. The goal was clarity – simplifying the offer, sharpening the narrative and ensuring leadership intent translated into something customers could understand and experience.

This strategic foundation guided every decision that followed.

The Maven way of working

We don’t treat strategy as a document. We treat it as a tool for decision-making, pressure-testing it against real environments, real customers and real constraints.

What we did

From brand to built environment

With the strategy in place, Maven moved into delivery.

We refreshed Pulsant’s visual identity to feel confident, modern and clear, without losing credibility. Messaging was simplified and aligned to the new positioning.

Digitally, we designed and delivered a new HubSpot website – flexible, compliant and built to evolve with the business.

Physically, we led a major transformation of Pulsant’s data centre experience across 14 UK sites. This included reviewing how sites functioned for customers, improving flow and navigation, refreshing furniture and fittings, and creating a consistent system for signage and wayfinding that aligned to the brand.

Every detail mattered, from brand ambition to how a visitor finds their way through a secure facility.

How it all connected

Brand, marketing, customer experience and employee experience were treated as one system.

The brand now shows up consistently across digital touchpoints, offices and data centres. Employees can tell a clearer story. Customers experience the brand in action, not just in words.

The Maven way of working

We work across departments, not in silos. Marketing, operations, facilities and leadership were all part of the process, ensuring the brand worked everywhere it needed to.