Fixing the system, not just the output
A 360 review that uncovered the real problem – and led to a clearer brand, better tools and a more confident organisation.
Improved member experience
Easier internal working practices
A brand and platform fit for UK Hospitality’s role and scale
UK Hospitality asked Maven to review the performance of its marketing function.
At first glance, the team appeared to be underperforming. In reality, they were constrained by unclear strategy, a fragmented brand, outdated technology and difficult internal dynamics.
This was as much about employee experience as customer experience.
Strategy
Maven carried out a full 360 review, looking beyond outputs to systems, structure and ways of working.
We helped clarify UK Hospitality’s brand, sharpen its position as the authority in the sector, and define simpler, more effective ways of communicating.
What we did
Delivery followed strategy.
We refreshed the brand – cleaning up the logo, reinvigorating colour, typography and imagery. We designed and delivered a new website. We replaced the membership management platform and supported recruitment, training and improved internal working practices.
Small details made a big difference, particularly in technology and consistency of communication.
The organisation now operates within a clearer, more coherent system.
Members experience improved usability and communication. Internally, teams work more effectively with better tools and shared understanding.
We focus on fixing root causes, not just symptoms – aligning brand, technology and people to create lasting change.
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