Global growth, grounded in real local insight
A considered brand refresh and website that gave Oban International a clearer voice, a more confident visual identity, and a platform built to evolve with the business.
A clearer, more confident brand expression
A flexible visual system that’s easy to use
A website built to grow with the business
Oban International had grown and evolved, but the brand hadn’t kept pace.
The foundations were there, but values needed updating, the identity had become overly complex, and the website no longer reflected the quality or character of the business. Oban needed clarity, not reinvention.
Strategy
Maven began with a brand workshop to uncover what was genuinely true about Oban today.
Together, we refreshed their values, clarified what sets them apart, and agreed a clear strategic direction. This work was captured in a strategy document that became the filter for every brand and design decision that followed
What we did
With the strategy agreed, Maven refreshed the brand with care and restraint.
The logo was reimagined and simplified, retaining recognition while adding subtle character. Colours were refined and a secondary palette introduced to bring more flexibility.
We updated the type system, pairing Bricolage Grotesque with Inter to balance personality and clarity. A new approach to imagery added warmth and consistency, while the O shape from the logo was used as a distinctive device across layouts and graphic elements.
The website was where everything came together.
We designed and delivered a new site that clearly expressed the refreshed brand, with a CMS and clear guidance so the team could manage and evolve content with confidence. The result was a site that felt calm, human and purposeful and easy to use, inside and out.
We don’t design first. We earn clarity, agree direction, then use strategy as a decision-making tool, not a presentation.
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